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midweek Connect: 2/22/24 ~ Branding across cultures

Greetings and Happy Midweek!

Intrigued by recent media coverage of a western “21st century rebrand” (see LINKs below), this week I’d like to briefly explore branding as a culturally relevant, global enterprise. This fits into the PROfile component of our Global SKILLs’ PROACTive Framework since branding, and its broader domain of marketing, certainly help establish the profile of a product in its cultural context, whether that be local or global. [*]

One of my favorite local branding practices in Senegal, which apparently extends throughout West Africa, is how barbershops and sidewalk barbers brand their product - a contemporary, highly desirable hairstyle. 

From the village roadside 1 chair barber to elaborate urban storefronts, signage with sample styles is a standard for showing off your brand. In every village, you can expect to find a hand-painted plank of wood hanging on a tree next to the chair - heralding the artistry your chosen haircut will bring to life. In cities, multiple signs on sidewalk placards give you an array of choices - bright, bold, unique, trendy. 

Hairstyle branding ‘cuts’ (Ha! Pun intended!) across diverse cultural boundaries including socio-economic considerations (how much $$ for how much style) and demographics (styles for every age in particular, but also regional preferences, etc). This profiling of one cultural practice can be found in many others (fashion, household wares, you name it) and give us insights we can well afford to notice and appreciate as we travel and work across cultures.

How about you ~ what is one example of cultural branding you have appreciated recently?

Share about that with a friend or note it here. 

And check out the Global SKILLs LINKs below for more on this particular type of branding - worldwide!

Thanks for being part of this Connect community.

Until next week,



~ a current, and controversial, rebrand in western culture: 


Related Connect posts: Cultural PROfiles - 12/2/20, learners; 2/24/21, awakenings; 6/29/22, geo-games; 1/4/23 - tapestries

(you can find these by using this link: )

[*] Through my business Global SKILLs and several partner subsidiaries I offer unique cross-cultural consulting and training including:

3 Dimensional Dynamics Model: 1st dimension = HOME ; 2nd dimension = HOST ; 3rd dimension = HARBOR) 

PROACTive Framework:  

PRO = PROfile (which we explored this week), PROcess, PROgram

ACT = Applications, Collaborations and Transformations

~ contact me for more information on this model and these strategies and how you might use them in your current programming: 

2024 ~  Celebrating 40+ years of working in 

intercultural communications and global community building

“It takes a community to build a community”

Please Note: this is copyrighted content. 

Please do not reproduce or share without my permission (

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